Zumba Instructor Convention 2016
July 28–31, 2016
Orange County Convention Center and Hyatt Regency Orlando
CHALLENGES Because the Zumba Instructor Convention attracts so many international attendees, location can be an issue. Some potential attendees have passed due to the cost of traveling to Orlando.
INITIATIVES This year’s convention will see the launch of a brand-new Zumba style: STRONG by Zumba, which focuses on boot-camp-style strength conditioning. Jonathan Perlman, events director at Zumba Fitness LLC, said that his team has prepared for the momentous event by coordinating with media partners to create multimedia content that will help build buzz around the new program. “Our biggest focus is on finding how we can leverage all the content, so that it’s shareable beyond the event itself,” Perlman said.