Archives for September 2012


 Trade Shows

An Un-conventional Beauty

I recently talked to Bruce Nasby, executive vice president of SIFE (Students In Free Enterprise), about that organization's global business-student competitions, which culminate in an annual SIFE World Cup.

Barbara Palmer


 Trade Shows

Expo-sure

This summer a good friend of mine — Brian Honigman, digital marketing manager at Marc Ecko Enterprises — felt like a fish out of water running his own exhibition booth for the first time at the 2012 Ultimate Fighting Championship Fan Expo.

Sarah Beauchamp


 Forward Thinking

Fool's Gold

Continuing Education Units (CEUs) or continuing education credits are often mistaken for the primary reason why attendees go to conferences. They're important- but no longer the main attraction.

Dave Lutz, CMP