Not an Academic Question
What’s the right strategy for student members at your organization and for those who attend your events? Here’s my lesson plan.
Who Does Your Association Conference Serve?
Your conference is for professionals — not the elite membership.
Are Blogs Passé?
According to the latest research, blogs are still a viable platform for pull marketing. Here’s how to leverage them.
4 Content Marketing Tips for Events
Content marketing has grown by leaps and bounds over the past five years, but too few event organizers are fully embracing its potential. Here are four ways to build a conference narrative from content-marketing expert Jay Baer.
Is Your Meeting a Safe Place to Share?
One sign of healthy conference is how much sharing takes place. Too often, competition and self-interest get in the way.
What If Everything You Think About How Attendees Learn is Wrong?
Real learning occurs through discovery, not the delivery and receipt of information.
RIP Expo Revenue
Five realities about the changing buying habits of B2B professionals, and how they impact expo revenue.
Engaging Current and Future Audiences With Design
Aligning passion and creating innovative learning- and user-experience design are important in attracting and engaging future audiences.
Do You Have an Attendee Succession-Plan Strategy?
Will Millennials be joiners and conveners? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers?
How Much Should You Spend on Marketing Your Meeting?
And where should you spend it? Velvet Chainsaw's Dave Lutz on what works and what doesn't.
Your Event App May Become Harder to Find
Will a new rule prevent your event app from being accepted in the App Store?
Precious-Metal Sponsorships
Platinum, gold, silver, and bronze sponsorship levels have lost their luster.
