Engagement + Marketing

Scholarship Funds Support Digital Certification Program

Meeting professionals eager to develop the skills required in the quickly expanding hybrid and online events arena could soon get support from an industry leader.

Michael Doyle, founder of the Virtual Edge Institute (VEI), announced today that  bXb Online has committed $100,000 in support of VEI’s Digital Event Strategist (DES) certification program, the only one of its kind. The financial support offered by bXb Online, a four-month-old marketing agency founded by Tony Lorenz and specializing in hybrid and online event strategies, will sponsor professionals who are pursuing advanced credentials in the discipline. 

The DES Certification, scheduled to launch this spring, is designed to help develop the talent that organizations need to effectively engage audiences using online events, Doyle said.
“The digital events community is an important and fast-growing category within event marketing,” he said. “The scale of the industry, when compared to the available talent in the digital events category, calls for investment in the talent base. bXb Online’s commitment will help ensure growth of a robust talent pool in the industry.”
For the second year in a row, VEI’s Virtual Edge Summit is being co-located with PCMA’s Convening Leaders.
Education is a pillar of bXb Online, said Lorenz. “We want to do what we can to support professional education in the digital event marketing space.” The DES certification program starts with best practices around strategy, a characteristic that Lorenz called “embedded in the DNA of bXb Online.”
While not a condition of bXb’a commitment, Lorenz is encouraging industry colleagues to consider a match of up to 100 percent of the pledge to further expand VEI’s DES certification program as a critical component of the entire event marketing landscape.
 Look for details about the bXb Online DES scholarship program and registration for scholarship applications on January 31, 2012, at www.bxbonline.com/desscholarsship. For now, interested professionals may sign up for scholarship updates by emailing their complete contact information to desscholars@bxbonline.com.

Barbara Palmer

Barbara Palmer is senior editor and director of digital content.