Risk Management

Rain or Shine, Snow or Sleet

Last night in New York, event professionals proved their dedication to this industry by trekking through nor'easter Athena to get to PlannerTech 2012 — an annual showcase for event-technology startups.

Wet and snow-covered, attendees gathered to learn about some of the latest up-and-coming apps in the industry.

PlannerTech organizer Liz King snaps a photo of her loyal, storm-weathered attendees. (Photo taken by attendee Deborah Pannell)

The event’s organizer Liz King set up a live stream for those of use unable to get to the Hotel Pennsylvania in Manhattan because of the storm. So I was able to — from the warmth of my living room — learn about some new cutting-edge event apps, and soak in the vibe of an enthusiastic, passionate, (and slightly damp) group of event professionals.

Here’s a breakdown of some industry apps highlighted last night:

Capsule is an app fit for events of all sizes. The app collects some of each and every attendee’s experience and organizes it all in one central online capsule, which attendees can then access via code. Capsule includes everything involved with the event — from the evite to the Facebook group — and you can join the capsule at other conjoining events, sharing photos and updates via the same “join code.” Capsule will also cultivate and organize all the photographs attendees take at an event, making reliving the event easy for attendees.

(The join code for last night is: PlannerTech12)

The web-casting software Mediasite streams presentations live, allowing for immediate playback. Attendees tuning in via webcast are able to perform searches within each presentation; the software searches the audio transcript as well as the presenter’s slides to find what the delegate needs. Over thousands of universities already use Mediasite for online education.

A “multi-event” mobile app, Bizzabo heightens the networking experience by providing attendees with a platform to gain, and interact with, business contacts, and receive updated event information. Bizzabo has helped mobilize 1,000 events since its launch in 2012. “We feel this industry deserves a great app to be used at all events,” Alon Alroy, co-founder and vice president of business development at Bizzabo, said. The app is free of cost.

This is an easy-to-use app connecting planners with vendors. Event organizers develop a profile on EventNow.com, listing what and when their event is, who they’re looking to hire, and their budget. Then the site matches the event organizer with the profile of a vendor who would be a good fit — making it painless to find florists, venues, and entertainers.

Event Farm
Having been employed by big names like Facebook and Google, Event Farm has proven itself to be a reliable and innovative software. Developed by event professionals, Event Farm is a one-stop-shop for planners — including invites, registration, check-in, arrival alerts, and analytics. The best part? It’s all custom to your event. “We lay in your creative marketing campaign,” Ryan Costello, co-founder of Event Farm, said.

Sarah Beauchamp

Sarah Beauchamp was formerly assistant editor of Convene.