Archives for June 2012


 Big Ideas

The Power of Was

At AIBTM Geoff Freeman — executive vice president and COO of the U.S. Travel Association — said that the meetings and travel industry was the Rodney Dangerfield of Capitol Hill.

Christopher Durso


 Social Media

#TeachingTwitter

We talked with industry experts about the fact that just because attendees aren’t using a conference hashtag or Twitter doesn’t mean they aren’t interested in social media.

Barbara Palmer


 Forward Thinking

Getting Your Sponsors to Activate

As digital technology emerges, your industry partners are going to require less square footage to show off their products and services.  You need to think about how to convert their marketing dollars into sponsorship opportunities that benefit your audience.

Dave Lutz, CMP