A new Harvard Business Review report shows that more than half of corporations place more value on face-to-face events than other marketing channels and have upped their event activity. Yet they struggle to quantify their ROI.
How a society traditionally focused on keeping business travelers and overseas vacationers healthy came to organize a conference addressing one of the world’s biggest challenges — tending to the health needs of refugees and the communities that host them.
Here's how the organizers of Falling Walls, the International Conference on Future Breakthroughs in Science and Society, create an atmosphere where participants can connect with new perspectives and collaborate toward finding solutions to the world’s thorniest problems.
At its Annual Meeting in Chicago this week, ASAE announced an experimental incentive to attract association meeting professionals to its April event — and it blows up early-bird pricing models.
What’s the common denominator in the perception of large and small cities as desirable places to live, work, or visit as a tourist or attendee? It’s their vibrancy, according to one destination-branding firm, which has found a new way to measure just that.