Adrian Segar is a meeting planner and consultant who isn't terribly interested in the status quo, so when I interviewed him I asked him to talk about his book, 'Conferences That Work: Creating Events That People Love,' from the outside in — by describing conferences that don't work.
At 8 a.m. yesterday, I climbed the escalator inside the bustling New York Marriott at the Brooklyn Bridge and made my first acquaintance with event planners.
When Rachel Gross, senior vice president for event marketing at Univision, was hiring an event manager, she evaluated 250 resumes and personally conducted 35 interviews in order to find just the right person.
For the second year in a row, the Melbourne Convention & Exhibition Centre (MCEC) scheduled a public showcase — called Open Space — to coincide with Business Events Week and Asia-Pacific Incentives & Expo (AIME), held annually at the convention center.
Univision, the U.S.-based Spanish-language broadcast company, is a rising star in the media world. Meet the planner who has been building its event-marketing division from scratch.
This past Feb. 16-19, the eighth annual Digital Kids Conference and the 111th annual Toy Industry Association's (TIA) American International Toy Fair shared the same sandbox — New York City's Javits Center — for the fourth time.
The National Association of Broadcasters created a custom newsfeed to update attendees on exhibitor news — and then lets exhibitors know who is interested in them.
TED is often held up as the gold standard for a certain type of thought-leader conference...but nothing is perfect.
The entrepreneur and author will present a General Session on “Unleashing Creativity” at the PCMA Education Conference in June.
The key word in mobile app is “mobile” — meaning designed for smartphones and other portable wireless devices, of course, but also self-contained and unencumbered.
