Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.
How planners can leverage relationships with DMOs to create better meetings.
If it seems like planners and DMOs have a closer relationship these days, one of the reasons is the evolving role of customer advisory boards — which second-tier cities and other destinations increasingly are using to change the way they do business.
Now in its 34th year, Florida Encounter brings meeting planners and Florida-based suppliers together for three days of face-to-face appointments, educational sessions, and local activities. For many participants, it’s also a much-anticipated reunion with comrades and colleagues, as well as an excuse to get better acquainted with the show’s host city.
More than 140 countries explore how to sustainably feed more than 9 billion people by 2050.
Nicknamed the Crossroads of America for the several major highways that intersect there, Indianapolis is less than a day’s drive for more than half of the U.S. population.
In May, Visit Spokane hosted us for a press trip to show off the Spokane Convention Center, which in February completed a $55-million expansion and renovation. My visit kicked right off with a tour of the LEED Silver–certified center, and it was apparent that a lot of thought went into how the 91,000 square feet of new space would complement the rest of the facility.
Why has Shell spent 30 years encouraging students to design fuel-efficient concept cars? To power the innovators and innovations of the future.