That’s from consultant Sam Smith, managing director of Interactive Meeting Technology, and a co-founder of the successful hybrid meeting, Event Camp Twin Cities. And I know exactly what Sam means, having suffered through a dismal livestreamed event this week. I actually didn’t suffer for long — after just a few minutes, I turned to something more interesting.
That’s one of the points that Sam makes about creating effective hybrid events: People have a lot to distract them, and meeting organizers are not going to engage viewers by simply sticking a camera in the back of the room and switching it on.
For guidance on how you can do a better job, check out the following presentation by Sam and Event Camp Twin Cities co-founder Ray Hansen.