White Flag of Inefficiency
'Keep your phones out' is not a common thing to hear at the beginning of a presentation.
Archives for July 2012
My ExCeLlent Adventure
As I watch the Olympic Games, I have the privilege of feeling like something of an insider. Two weeks ago, I got a backstage visit at ExCeL London.
Reinterpreting the Message
I spent part of this past week in Seattle for DMAI’s annual conference. One thing struck me right away: many of the people I spoke with fell into destination marketing by accident.
There Must Be Something in the Walls
Sustainable décor offers a ton of environmental and health benefits.
Out of Our Comfort Zone'
The Ontario Hospital Association’s online education resources prove that even smaller organizations and budget-conscious nonprofits can double ROI, attendees, and brand exposure by utilizing virtual strategies.
Forward Thinking: Within Reach
Your mission? Find and secure the best possible speaker for your meeting without breaking the bank. Here are some resources to help you find homegrown talent.
Exhibit Hall to Exhibit Mall
Consumer psychology emphasizes using emotions to connect with buyers. Could that hold the key to engaging attendees on your show floor?
Scenes (and Sensations) From Fresh Summit
When it comes to appealing to the senses on the trade-show floor, exhibitors at the Produce Marketing Association’s (PMA) annual Fresh Summit International Convention & Exposition have some natural advantages.
Same Venue, New Menu
How do you make sure an event that’s always held at the same time in the same place stays fresh? The National Restaurant Association mixes things up to keep its nearly century-old trade show from getting stale.
William Pelster
The managing principal for talent development at Deloitte Services explains how and why the professional-services giant built its own brick-and-mortar learning center - and what conferences can apply from its approach to employee education.
Feeling the Love
Trade shows and exhibitions are rooted in retailing, but are they keeping up with that industry’s rapidly changing trends?
