Archives for October 2010
Big Ideas, Small Bucks
Think you need a huge budget to create an interactive, lively exhibit booth? You don't.
ZMO = Zombie Marketing Organization
Smart destinations find a way to reach out to any and all potential visitors -- business travelers, tourists, investors, even the living dead.
PCMA Masters Series
The PCMA Masters Series program held at the Renaissance Washington, DC Downtown Hotel last Thursday offered a terrific assortment of big-sky and ground-level insights.
Got Engagement?
Hiding your true feelings? Showing emotion in the workplace turns out to be a good thing.
Singapore Power Lunch
Is the meetings industry part of the hospitality industry, or is the hospitality industry part of the meetings industry?
Making More Meeting Sense
In our July cover story, we talked to meeting planners, designers, and neuroscience experts about something we called Return on Intangibles -- how environmental and emotional factors can affect a meeting's outcome.
The Human Touch
Cisco made its global sales meeting entirely virtual in 2009, but came back this year with a hybrid event that featured both face-to-face and virtual elements.