Shopping for Ideas at Retail Trade Shows
As retail trade shows rethink the exhibit-floor experience, they offer lessons for everyone.
Nichole Bernier
Nichole Bernier is a writer and editor based in Massachusetts.
As retail trade shows rethink the exhibit-floor experience, they offer lessons for everyone.
PCMA Community Advocate of the Year finalist Ken Sien on combatting human trafficking through awareness and education.
When Hurricane Harvey struck last year, PCMA Community Advocate of the Year Finalist Rachael Riggs had to think on her feet, spurring a grassroots volunteer effort through unexpected means — by creating an Amazon wish list.
There are lots of reasons why organizations are expanding their digital events to include multiple hubs. Here are six of them.
When the three PCMA Community Advocate of the Year finalists saw a wrong they could make right, they didn’t hesitate to take action.
A global pharmaceutical company introduced a new product to hundreds of physicians in Spain in 18 locations at once using an interactive digital format.
If WeWork was crossed with Airbnb, it might look a lot like Bizly.
Five best practices for using online tools and techniques to generate attendees and sponsors.
The Brazilian Spine Society shored up attendance numbers at its congress during a major recession by relying on a digital-marketing strategy.
The Huntington Convention Center of Cleveland has its own farm — not to mention a full-time intern who’s helping study bee-colony collapse.
Alice Brouhard found the technology to give her daughter an independent life at a medical conference. Then she launched her own event to help other special-needs families.
Looking to break out of the speaker-to-audience rut? Here are five models for delivering content that will keep attendees active, interested, and sometimes even on their feet.