The American Society for Microbiology’s hard work is paying off, as the petri dish in which it’s combining its two annual conferences shows signs of new life.
The 10-year-old e.g. Conference has succeeded by always taking chances and never going after predictable trends.
Supported Article Innovative Meetings
To grow its conference footprint, the Biomimicry Institute situated itself within the bigger, higher-profile environment of SXSW Eco.
Last November I left behind a spell of cold, rainy weather in New York City for four days in Plano and Irving, Texas, with several other journalists, all of us hosted by Visit Plano and the Irving Convention & Visitors Bureau.