How to Find an Elephant in the Dark
Why do we meet face-to-face when we have email and video at our fingertips? Because it is the fastest way to gain shared perspective, according to author J. Elise Keith.
Archives for July 2018
MPAHT Signs 'The Code' to Protect Children from Human Trafficking
Toronto-based Meeting Professionals Against Human Trafficking has signed The Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism.
Does Creativity Have an Expiration Date?
Nope, says artist Phil Hansen. In fact, age gives us unexpected benefits.
#WelcomeWorld
How two U.S. destinations on opposite coasts are working to get the message out to international visitors that their arms are open wide.
Reaching the C-Suite
Looking to attract high-level execs to your event? You’ll need to map out a strategy that looks nothing like mass marketing.
Thank You Notes Are More Important for Business Relations Than You'd Expect
A brief thank-you note might not seem like a big deal, but according to Heather Murphy’s recent New York Times article — recipients appreciate notes more than most expect.
'It’s About Learning Through Play'
The LEGO Group’s Build the Change events are all about doing good — for children, the communities in which the events are held, and the company itself.
Supported Article Food & Beverage
The Spokane Convention Center Caters to the Rise In Dietary Preferences
It takes one to know one: Here’s how a vegetarian brought a new way of thinking about dietary requests to the Spokane Convention Center.
4 Content Marketing Tips for Events
Content marketing has grown by leaps and bounds over the past five years, but too few event organizers are fully embracing its potential. Here are four ways to build a conference narrative from content-marketing expert Jay Baer.
Is 'The Urgency Effect' Holding You Back?
You probably choose to complete small, urgent tasks over important but less urgent tasks. Here's why.
How to Hold a Successful Spin-Off Conference
The European Society for Radiotherapy and Oncology didn’t want to be a victim of its own success. So it spun a brand-new, smaller, and more targeted event out of its annual congress, in collaboration with its host destination.
Business Travel Takes a Physical and Mental Toll — Here's How to Stay Healthy
An epidemiologist’s statistics about the physical and mental consequences of extensive business travel are worrisome. But he says there are some steps travelers — and the organizations that employ them — can take to stay healthy.
