April 2016
Cover Story/Ethics
What Defines 'Good Work' in the Meetings Industry?
What does it mean in the meetings industry to do the right thing? Do planners and suppliers agree?
Illustration by Mike Reddy
Features
Becoming a Leader
For Mary Beth McEuen — former executive director of The Maritz Institute and 2016 PCMA Education Conference speaker — the essence of leadership is being able to share your vision.
ASM Microbe 'Goes Viral' With Bill Gates
With a big-name speaker locked down and promising registration numbers coming in, the American Society for Microbiology now can focus on ASM Microbe at the molecular level.
Departments
Compost2016
Compost 2016, for members of the U.S. Composting Council, who work in commercial composting.
Playing Matchmaker Using Preconference Data
An innovative tech conference uses a proprietary algorithm to play matchmaker between startup companies and investors.
Ask These 9 Questions to Find Your Event's Purpose
Our guide to creating, revisiting, or updating a strategy statement for your conference.
4 Virtual Meeting Hotel Hacks
More meeting planners are looking to engage remote attendees and presenters — and hotel partners are upgrading their properties to help them.
Confronting Human Trafficking
Two employees from Maritz Travel took a trip to ground zero in human trafficking — so they could raise awareness back home.
Supported Article Innovative Meetings
Rethinking Continuing Legal Education
Created as an antidote to traditional CLE, The Sedona Conference today is focused on ‘moving the law forward in a reasoned and just way.’
Plenary
Engaging Attendees With Narrative
Two experts explain the power of creating a story around your brand.
Snow and a Show in the Canadian Rockies
Two secluded mountain destinations show off their meeting properties.
Botany 2016
Plant science academics and students from more than 50 countries will head to Savannah this summer for Botany, presented by seven different organizations, including the Botanical Society of America (BSA).
NAVC Conference 2016
More than 17,000 veterinarians and veterinary technicians, clinic support staff, students, and exhibitors from all 50 U.S. states and more than 80 countries gathered in Orlando this winter for the North American Veterinary Community (NAVC) Conference.
Sound Effect
One company is using cloth and other materials to create tailored elements for events, product launches, shops, and more.
SpotHero
Now available in 14 U.S. cities, with more being added all the time, SpotHero allows you to search for parking at a garage or lot near your destination during a specified time period.
Fighting Zika One International Conference at a Time
What was on the agenda at a March conference about the Zika virus?
Also In This Issue
Gray Matter
In some businesses, ethics are black-and-white. That’s not the case in the meetings industry — for both planners and editors.
