Back Issue Magazine Archive

April 2016

Cover Story/Ethics

What Defines 'Good Work' in the Meetings Industry?

What does it mean in the meetings industry to do the right thing? Do planners and suppliers agree?

Michelle Russell

Illustration by Mike Reddy



Becoming a Leader

For Mary Beth McEuen — former executive director of The Maritz Institute and 2016 PCMA Education Conference speaker — the essence of leadership is being able to share your vision.

Corin Hirsch

 Convene On Location

Beyond the Bling in Dubai

Dubai offers one-of-a-kind experiences for business travelers.

Barbara Palmer

 Medical Meetings

ASM Microbe 'Goes Viral' With Bill Gates

With a big-name speaker locked down and promising registration numbers coming in, the American Society for Microbiology now can focus on ASM Microbe at the molecular level.

Christopher Durso



Compost 2016, for members of the U.S. Composting Council, who work in commercial composting.

Christopher Durso


Playing Matchmaker Using Preconference Data

An innovative tech conference uses a proprietary algorithm to play matchmaker between startup companies and investors.

Kate Mulcrone

 Forward Thinking

Ask These 9 Questions to Find Your Event's Purpose

Our guide to creating, revisiting, or updating a strategy statement for your conference.

Dave Lutz, CMP

 Virtual Meetings

4 Virtual Meeting Hotel Hacks

More meeting planners are looking to engage remote attendees and presenters — and hotel partners are upgrading their properties to help them.

David McMillin

 Giving Back

Confronting Human Trafficking

Two employees from Maritz Travel took a trip to ground zero in human trafficking — so they could raise awareness back home.

Michelle Russell

Supported Article  Innovative Meetings

Rethinking Continuing Legal Education

Created as an antidote to traditional CLE, The Sedona Conference today is focused on ‘moving the law forward in a reasoned and just way.’

Christopher Durso


 The Intersection

Engaging Attendees With Narrative

Two experts explain the power of creating a story around your brand.

Corin Hirsch

 Convene On Site

Snow and a Show in the Canadian Rockies

Two secluded mountain destinations show off their meeting properties.

Kate Mulcrone

 Pre Con

Botany 2016

Plant science academics and students from more than 50 countries will head to Savannah this summer for Botany, presented by seven different organizations, including the Botanical Society of America (BSA).

Kate Mulcrone

 Post Con

NAVC Conference 2016

More than 17,000 veterinarians and veterinary technicians, clinic support staff, students, and exhibitors from all 50 U.S. states and more than 80 countries gathered in Orlando this winter for the North American Veterinary Community (NAVC) Conference.

Kate Mulcrone

 Room Set

Sound Effect

One company is using cloth and other materials to create tailored elements for events, product launches, shops, and more.

Michelle Russell

 My New Favorite App


Now available in 14 U.S. cities, with more being added all the time, SpotHero allows you to search for parking at a garage or lot near your destination during a specified time period.

Michelle Russell

 Career Path

Paul Ouimet

Managing Director, DestinationNEXT, Destination Management Association International

Christopher Durso

By a Nose

Using the sense of smell to activate emotion at events.

Kate Mulcrone

 Knowledge Hubs

Melbourne Shines at AIME

AIME welcomed the world to Melbourne.

David McMillin

 Risk Management

Fighting Zika One International Conference at a Time

What was on the agenda at a March conference about the Zika virus?

Christopher Durso

Also In This Issue

 Behind the Scenes

Gray Matter

In some businesses, ethics are black-and-white. That’s not the case in the meetings industry — for both planners and editors.

Michelle Russell

 To the Point

Brand Recognition

There’s a lot the most innovative companies can teach us.

Deborah Sexton